Honey Amber
They Attract Users And, Just As Importantly, Their Private Info, Which In Turn Permits Firms Like Google And Facebook To Sell Advertising.
Free services are a kind of honey pot for net services. They attract users and, just as importantly, their personal information, which permits firms like Google and Facebook to sell advertising.
A lot of users, when they even consider the exchange, treat the advertising as a minor inconvenience. They may point to TV and note that our television broadcasting system was built on advertising, so why not use advertising to back cloud-based data services?
The issue is that data isn’t television. TV was significant but advertisers had small effect on anything apart from likely dumbing down the content of the shows themselves. However , the integrity of personal and commercial data is crucial to the working of the modern economy and the necessity for advertising has a selection of harmful effects on the data services provided to consumers.
In my Price of Lost Privacy series, I highlighted the indirect effect of firms like Google using that private data and behaviour promoting to permit advertisers like subprime banks to prey upon vulnerable populations and increase business inequality. But advertising has a less complicated effect that makes most online data services less functional for all users and doubtless harmful in their wider effects on data protection and the infrastructure of the web itself.
Deliberate Absence of Security in Data Services : The need to collect user info to share it with advertisers means that online companies purposefully avoid encryption and other actions that would better protect user information. After technology researcher Chris Soghoian published a New York Times op-ed noting that most correspondents did not recognise the absence of security in internet services, Google’s top D.C. Privacy lobbyist, William DeVries, wrote on his very own Google+ page that Chris was “dead right. Journalists (and bloggers, and small companies) need to take a couple of hours and learn to use free, widely available safety measures to store data and communicate.”
The question, as Soghoian indicated on his very own site in a follow-up post, is that Google products aren’t secure out of the box on purpose “because the corporation’s business model depends upon the monetization of user data, the company keeps as much data as feasible about the affairs of its users. These detailed records aren’t just useful to Google’s engineers and advertising groups, but are also a juicy target for law enforcement agencies.” Vint Cerf, Google’s “Chief Internet Evangelist” admitted lately on a panel that “we couldn’t run our system if everything in it were encrypted because then we wouldn’t know which adverts to show you. So this is a system that was designed around a specific business model.”
This means not only repressive governments can more simply get access to your data but identity thieves and other black hat hackers can too. Site after site asks for user names and passwords, many users repeating the same password, so that hacking one unsecure site suddenly opens each online account to theft and vandalism.
Absence of Online Anonymity : Tied into the demand to sell to advertisers is the increasing refusal of net services to allow anonymous users. “On the Net, No One Knows You’re a Dog” — once the standard joke about anonymity online — has give way to a Big Brother-ish demand for continued identity checks by online sites.
Google’s obligation that only “real names” be utilized in online Google+ accounts is the most recent example of this, with Ceo Eric Schmidt admitting latterly in an interview the reason is to make it an “identity service” to sell folks things:. As Schmidt explained :
“if we knew that this was a real person, then we could sort of hold them responsible, we could check them, we could give them things, we could you know bill them, you know we might have visa cards and so forth.”
“Apple and Google both seem interested in NFC technology (near-field communication),” writes, Mathew Ingram at the site Gigomon, “which turns mobile devices into electronic wallets, and having a social network tied to an individual user’s identity would come in handy.”
This hard-line against anonymity means that the viewpoints of political dissidents or worker whistleblowers who don’t need their names exposed are actually silenced in such environments, all for the sake of making advertisers happy and facilitating e-commerce by online companies.
Bad Web Design : It’s not as life endangering an issue, but advertising drives web design (in Croatian translate web dizajn) that’s ugly, confusing and time-intensive for users. So as to maximise “page perspectives” that will each hold advertising and generate advertising revenue, articles are parsed into multiple pages. The Columbia Journalism Review describes a similar “Faustian bargain” of the expansion of multiple-page “slide shows” to similarly generate multiple pages to generate ad bucks.
This is combined with pages where adverts dominate more and more display space, where as the Knight Digital Media Center explains, “”As news organizations scrimmage for revenue, advertisers have gained leverage to demand more–and more prominent–digital space. The ensuing ad-heavy homepages make business sense–but the result is visually ‘appalling.’”
Bolstering the “Tawdry” Side of Capitalism : Internet idealist Jaron Lanier, who has been writing about the Internet since before most people ever heard about its existence, disagrees that such identity-based appeals by firms gives advertising a terrible name. He disagreed in an interview a few months gone :
Google’s thing is not advertising because it is not a romanticizing operation. It doesn’t involve expression… It’s a little tiny minimalist link, and basically what they’re selling is not advertising, they are not selling romance, they are not selling communication, what they’re doing is selling access…”You give us money, we give you access to these folk, and then what you do with them is up to you.”
Lanier observes that firms exploiting such identity-based access are not generally from the “dignified side of capitalism” but rather “tend to be a lot of ambulance chasers and snake oil salesmen.”
So in pursuit of those low-road advertisers, we see many online data services building web sites that are less secure, less functional, uglier and enfeeble political liberty in the service of the requirements of those advertisers.
An Alternative choice to Advertising : The upward push of paid programs has shown one possibility road where little payments by users inspire firms to design services only in the interests of users instead of third party advertisers. Even services directly online frequently employ a “freemium” model that eschews advertising in favour of providing basic free services to any user, while gaining revenue from a smaller subset of users who like the service enough to pay a subscription to unlock more advanced features.
To encourage that alternative of Internet design only In the interests of users, we need policy to better preserve user privacy so that no company can track or share user data without that user’s direct opt-in to every use of their data. More transparent transactions around loss of user data to advertisers (and most likely to hackers and identity thieves because of lack of security) will encourage more of those users to choose better-designed and safer paid choices as reported tagza.com.
Collings MT Honey Amber
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BALTIC WHITE, GREEN or HONEY AMBER & STERLING SILVER RING VARIOUS SIZES $25.79 |